A Contact Us page is an essential part of any website that allows visitors to get in touch with the website owners or representatives. The Contact Us page should be easy to find and navigate, as it is often the primary point of contact for potential customers, clients, or partners. Additionally, creating an SEO-oriented Contact Us page can help improve your website’s search engine rankings and drive more organic traffic to your site.
When creating a Contact Us page, it is important to include clear and concise information about how visitors can get in touch with your business. This can include your phone number, email address, physical address, and a contact form that visitors can fill out. It is also a good idea to include information about your business, such as a brief description, hours of operation, and any relevant social media links.
In terms of SEO, it is important to include relevant keywords throughout the page to help search engines understand what your business is all about. However, it is also important to avoid keyword stuffing, as this can negatively impact your search engine rankings. Additionally, including links to other relevant pages on your site can help improve your website’s overall SEO performance.
Overall, creating an effective Contact Us page is essential for any website, as it provides a way for visitors to get in touch with your business. By making your Contact Us page SEO-friendly, you can also help improve your website’s search engine rankings and drive more organic traffic to your site.
Some considerations for a “Contact Us” page
When creating a “Contact Us” page for your website, there are a few key points to keep in mind to reduce spam activity and increase conversion in terms of sales. Whilst some of these are just common sense that just make the site more authentic, others may help you to create more business. Here are some tips:
- Use a contact form: Using a contact form is a great way to reduce the chances of spambots getting through. You can use CAPTCHA or other methods to prevent automated spam, and you can also customize the form to gather specific information from your visitors that will be useful for follow-up. Captcha could be very difficult or frustrating to complete, it would be recommended to keep it a simple captcha.
- Include relevant information: Make sure that you provide relevant information on your Contact Us page, such as your email address, phone number, and physical address (if applicable). This will help visitors feel more comfortable contacting you and give them different ways to reach out. Giving visitors different ways to reach out to you will also provide a sense of authenticity and reach.
- Keep it simple: Your Contact Us page should be simple and easy to navigate. Avoid cluttering the page with unnecessary information, and use clear and concise language to explain what visitors can expect when they contact you.
- Make it mobile-friendly: With more and more people accessing the internet through their mobile devices, it’s important to ensure that your Contact Us page is mobile-friendly. Make sure that the form is easy to fill out on a smaller screen, and that all information is clearly visible.
- Offer multiple contact options: Different people prefer to contact businesses in different ways, so it’s a good idea to offer multiple contact options. For example, you could offer a contact form, email address, phone number, and social media links. However, modern small businesses may instead choose to only include a contact us form. It is the minimum that is expected.
- Use a professional tone: Your Contact Us page is an extension of your brand, so it’s important to use a professional tone. Avoid using slang or informal language, and make sure that your page is well-written and free of errors. Sometimes visitors may reach out to you to voice their concerns and a formal-looking page may help them to alleviate some frustration and to feel looked after even before they reach out to you.
- Provide quick response times: Finally, make sure that you respond to inquiries quickly. This will help build trust with your visitors and increase the chances of converting them into customers. Consider setting up an automated response email to acknowledge their contact, and aim to respond to their inquiries within 24 hours.
- Use prefilled options: Sometimes people may find it hard to express what they feel and what they want, so instead provide some templates or something to help them along. It saves them time, avoids their frustration and you will learn to recognize prefilled patterns to figure out a solution quicker.
Example of a perfect “Contact Us” page
Please click the button below to see our perfect “Contact Us” page. Take into account that as a small business we do not feel that for a particular type of service that we offer, we need to include any extra details. So if you want to see a SEO-minded Contact Us page, follow the link: